Zee is third behind Colors in ratings but still has more shows in the Top100. Star Plus has regained the number 1 slot with 24% share of the Hindi GEC audience. While Colors continues to be number 2 at 20% share, Zee is close behind at 17% and actually has more shows in the Top100 than Colors.
Sports business is a key part of Zee’s bouquet strength; helping the company drive higher subscription revenues. Sports revenues have averaged 12.5% of Zee’s total revenues in the past 8 quarters but EBITDA contribution has been marginally negative. With the sports business strategy revolving around cricket, securing exclusive telecasting rights remains key to its (more…)