Zee Entertainment + Sun TV Upgraded
India’s Media Giant Zee Entertainment and South Indian controversial media company Sun TV have been upgraded by brokerage houses.
Zee Entertainment Ltd:
Zee Entertainment overtook Star Plus (Rupert Murdoch’s flagship channel) during prime time for the week ended November 25 2007. Zee Entertainment’s flagship channel’s ratings during prime time of 42%, (higher than 30% across time bands) will reflect in its ad revenues in H2FY08. The fall in TRPs during the 10 pm slot last month was primarily due to the end of its reality show Saregama which ended on October 07. Zee owns the property and will start a new season in mid-2008. (more…)