Here is an excerpt from Ambit Capital on Britannia Industries Ltd
Many would characterise the last few years as economically challenging years with a series of disruptive events such as demonetisation, GST reforms and now Covid to name a few. However the biscuit manufacturer of choice, Britannia Industries has been marching to a different tune. Biscuit market share has increased to 36%, a gain of 400bps in the last 3 years itself. During this period the gap between Britannia and its peer set has considerably widened and that too with good reason.