HDFC Securities Recommendation,
MSFL’s position is as one of the established equity broking and investment banking companies in Eastern India. However, in its move to expand pan-India, the company faces strong competition from national brokers. To name a few competitors, from whom MSFL faces competition currently are SREI Capital Market, Ashika Capital Market, BMA Securities, Guiness Securities and Eureka Stock Brokers. Also, its experience in investment banking seems to be limited, as it has done only a few small-ticket deals. Limited deal execution and reach are expected to limit the company’s ability to bag deals, especially in the newer markets. Eastern India accounts only for 11-12% of the total equity trade in the country. Its concentrated presence in Eastern India has registered low fund-raising activity compared to other regions in the country.
While the issue is not priced cheap, it could provide listing gains. However decision on investment needs to be postponed till it proves that it is capable of scaling up nationally without many hiccups.