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Bajaj Corp Limited (BCL), part of the Shishir Bajaj group, was incorporated in April 2008. BCL is India’s third largest producer of hair oils and the largest producer of light hair oils. According to Nielson Retail Audit Report, it has captured an estimated 50.3% of the light hair oil market (based on value) in FY10. Bajaj Almond Drops, the flagship brand of the company, operates in the light hair oil segment and accounted for approximately 92.4% of its net sales in FY10. In addition, it markets its hair oil under the brand names Brahmi Amla, Amla Shikakai and Jasmine Hair Oil. It also produces oral care products under the brand name Bajaj Black Tooth Powder. BCL has a wide distribution network of 4,600 distribution stock points for direct distribution and 8,900 wholesalers for indirect distribution of its products.
At the price band of Rs 630–Rs 660 per share, the offer is available at PE of 22.1x-23.2x its FY10 post diluted EPS of Rs 28.5 per share. This is at a reasonable discount of approximately ~25% to its peers like Dabur India, Marico, and Godrej Consumer. Given the leadership position in the light hair oil segment, future diversification strategies, growth opportunities and strong promoter background, we recommend a Subscribe to the issue for the long-term horizon.