Jubilant Foods the master Franchisee for Dunkin is focusing on positioning Dunkin’ Donuts as an all-day dining option, somewhere
between QSR and cafés. Currently it has 34 Dunkin’ Donuts outlets with a major presence in North India along with new stores in Mumbai. Jubilant aims to open more than 100 stores in the next five years. As per the master franchise agreement, it plans to open c500 stores by 2025.
India is the first market in which Dunkin' Donuts has attempted to reposition itself with a wider variety of offerings, including burgers and coffee under the name Dunkin' Donuts & More. Dunkin' Donuts has a presence in 37 countries
In line with this, Jubilant is marketing its Dunkin’ Donuts stores as QSR outlets that offer young consumers in the 15-35 year age bracket a place for food and beverages, and to ‘hang out
Having made significant investments at the backend of its pizza chain (in the form of its commissaries and trained manpower), Jubilant is well placed to hit the ground running with new formats such as Dunkin’ Donuts. As backend resources can be shared among multiple franchises, the incremental investment required to start up a new franchise should be marginal. In time, we expect Dunkin’ Donuts’ revenues to amount to roughly 25% of the pizza business
