Yum! Brands India Same Store Sales growth declined -1% in Q114 for Yum India (vs -4% in Q413, flat in Q313, +2% in Q213).
While consumer demand continues to remain subdued, most QSR players (including Yum) have maintained a high level of promotional intensity to enhance customer footfalls. Pizza Hut has continued with their Wednesday “Buy one Get one free offer” (which Dominos has stopped) and have come out with a new product – Big Pizza (10.5 inch pizza) which is available at Rs199 (for veg) and Rs269 (for non-veg). They have gone ahead with national advertising for this new product offering more value for money to consumers.
Yum Brands has put into effect a new financial reporting structure beginning Q114. As of Q1 2014, Yum India operated 707 restaurants in India – KFC (337), Pizza Hut Casual Dining (184), Pizza Hut Delivery (181) and Taco Bell (5).
