Under fear from Jio's Power of becoming a Retail Powerhouse by introducing
Private Labels to compete MNCs like Hindustan Unilever, the latter have woken up to take care of their retailers / kiranas.
E-commerce and neighborhood stores are doing relatively better vs modern trade. Modern trade has been impacted due to temporary closure of stores across parts of the country. Company has also been promoting its own online platform such as
Shikhar app (B2B online ordering app) which is now available in 150,000 stores across the country.
Retailer's Own Brand is known as Private Label - Reference
http://www.retailmantra.com/which-quantitative-factors-matter-for-success-in-indian-retail/
