Both Pantaloon and Trent have managed to buck the trend of losses in the organized Indian retail sector. Interestingly enough, both retail majors followed differing business models. While Pantaloon’s success was in establishing itself in the mass-market affordable” segment, Trent made its mark with its Westside chain of lifestyle stores. While Pantaloon had the first-mover advantage, Trent’s niche focus, backed by funding from The Tata Group, proved to be success factors for both retail majors.