P&G India continued with premium product launches under skin portfolio introducing Olay Total Effects 7in 1 day cream touch of foundation at a price point of Rs 749 for 50g. The product is priced inline with existing Olay Total Effects range. P&G has also launched Olay Regenerist Wrinkle Relaxing Cream targeting the ultra premium segment of the market. Regnerist portfolio is priced at 60-70% premium to Total Effects
GSK Consumer expanded biscuit portfolio under Horlicks with the launch of Nutribic range of biscuits. The product has been launched in two variants - Fiber Rich Digestive biscuits (Digestive) and Zero Added Sugar biscuits (Diabetic). The product has been launched in select states initially
Perfetti India has launched new snack product Stop Not - Disks. The product has been launched in four variants - Chutney Mela, Mango Masala, Chatpata Lime and Too Tomato at three price points of Rs 5, Rs 10 and Rs 20. Snack market in India has seen intense product activity over past 12-18 months with the entry of Britannia, Perfetti, and Parle Products and aggressive product launches by Pepsico India and ITC.
Wipro Consumer Care has re-launched the erstwhile popular male soap brand Aramusk into soaps, talcum, and deodorants. The company had acquired the brand in 2011 from a local player. Wipro plans to expand the brand’s distribution to a pan India level to leverage the erstwhile popularity of the brand. Company has recently signed a leading bollywood actor to promote the brand. Wipro also plans to launch face wash, shaving foam, and shaving gels apart from existing products under the brand.
