According to Nielsen data, the modern retailers have gradually been gaining share from the traditional mom and pops – in the past 5 years, sales in local stores have grown in the low single digits (less than the GDP growth rates), while modern trade has grown in strong double digits, though at a much lower base.
First Column you see Growth of Traditional Kirana Stores while second column is growth of Organized Retailers.
2007 1.5 34
2008 1.6 12.9
2009 4.4 15.2
2010 6.2 29.3
Organized retail now accounts for ~10% of India's retail market.
