The World
Instant Noodles Association estimates that the size of the
noodle market in India was around 3.5 billion packets.
Nestle dominates the category – our estimate is that the company has over
80% of the Indian market. We expect this to continue, given the company has a significant first mover advantage, the brand “Maggi” is synonymous with noodles and the company has become fairly aggressive in driving growth through new variants (flavors) and also healthier propositions (wheat based noodles, noodles with vegetables).
Local players like ITC have recently entered the segment. There has been increased competition from other MNCs like Hindustan Unilever (Knorr Soupy Noodles) and also GSK Consumer (Foodles). Despite increasing competition, we think at this stage of the domestic industry’s cycle competition will grow the market.
Read about
Baby Food Retail Market in India here
