An interview of Seller of multiple products, including toys and electronic items.
How has selling on online retail platforms helped your business?
The scale of operations has increased manifold since we started doing business with one of the leading online marketplaces in India. We are now selling on a pan-India basis with effectively no marketing cost.
How have sales improved after tying up with e-commerce majors?
When we started in CY14 we were selling 50 products, but today we are selling 4000 products and 18 different categories.
What a Jewellery Trader had to say ?
How has tying up with the large e-commerce companies helped your business?
There is no doubt that tying up with online retailers has increased hassles with respect to return orders and payments. However, the hassle is completely worth it as we have increased our sales manifold.
Can you give us some quantification regarding the increase in sales?
Online sales now accounts for 20-25% of our total sales. In the absence of online portals, we actually did very little business outside Jaipur. So the entire online sales piece is over and above what we used to do earlier and, hence, is a big add-on.
