Future Lifestyle Fashions emphasized on the importance of building a strong channel by pointing out how a brand has to be available beyond own stores to evolve from being called a label.
The company has combined its offering of brand and retail; 40% of revenues come from own brands and 70% of those revenues are from their own retail channel.
The company will build its brands business around six Power brands (60% of brands revenues) – Lee Cooper, John Miller, aLL, Scullers, Indigo nation and Jealous 21 – of its portfolio of 30 brands. It will channelize investments in building design teams and strengthening the supply chain of these 6 brands. He stated that these brands contribute ~60% of its own brand revenues and sees the contribution rising to 70% by FY20.
