The men’s wear segment is moving towards casual and leisure wear from formal wear. This is evident from growth of the casual wear segment (15% CAGR over FY11- 16) compared with that of formal wear (12% CAGR over FY11-16). Emergence of brand extensions in Madura (Aditya Birla Fashion and Retail, ABFRL) and growth of brands such as Arvind’s US Polo (58% CAGR over FY11-16) reflect this trend. Arvind has a higher share of casual wear brands due to a high number of casual wear rands in its portfolio whereas Madura’s casual wear brand Allen Solly is still underpenetrated with EBOs in just 50 cities.
Value fashion, which caters to wardrobe solutions, is positioned above hypermarkets but below departmental stores. The emergence of Max Lifestyle (part of the UAE based Landmark Group), which has grown at 40% CAGR over FY11-16 amidst little competition, has attracted more players into the segment. ABFRL’s Pantaloons is emerging as a credible player in the space, clocking 16% SSG in 1QFY17 with 65% volume growth.
