PVR has announced the opening of a new multiplex PVR select city walk comprising of six screens including 2 gold classes with 1235 seats situated at Saket, New Delhi on 23 November 2007. With the opening of the multiplex to total number of screens in operation would go upto 95 at 24 locations across 14 cities in 9 States.
The company has also announced the launch of premium brand of multiplex called PVR premiere and intends to open 30-40 such PVR premiere across metros and cosmopols in India by 2010. The company now becomes the most comprehensive brand in the industry – PVR Cinemas for Urban & Semi Urban Cities; PVR talkies for consumers in tier II and III cities; PVR premiere for elite urban consumers.