This move is aimed at expanding company’s presence in the global beverages market. The reports suggest that the acquisition would help Tata Tea gain a larger share of the retail shelf space. Unlisted Liberty Tea is a popular brand in Europe.
In June 2007, Tata Tea bought Mount Everest Mineral Water for about Rs 210 crore. Tata Tea is the world’s second-largest global branded tea player with presence in 40 countries. Some of its famous brands include Tetley and Good Earth.
Tata Tea’s net profit fell 3.5% to Rs 43 crore on a 14% increase in sales to Rs 290.01 in Q1 June 2007 over Q1 June 2006.